Cardboard by the Numbers

Magic: the Gathering infographics and infotainment

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  • September 8, 2023

    What are the bonus cards in the Summer Superdrop 2023 Secret Lair?

    What are the bonus cards in the Summer Superdrop 2023 Secret Lair?

    In its nearly three year history, Secret Lair has become a key area of interest for Magic: the Gathering’s corporate owner, Wizards of the Coast, representing the company’s attempt to capture some of the secondary market revenue previously exclusive to local game stores and individuals looking to recoup on their hobby. However, to not completely…

  • August 25, 2023

    The Most Popular Guild Cards in Cube: Azorius

    The Most Popular Guild Cards in Cube: Azorius

    So with precious few slots, which cards do Cube curators pick the most for each color pair? With 291 blue-and-white cards (known as Azorius in Magic parlance) printed over the game’s 30-year history, how do you narrow that down to only a handful, representing everything you want out of a draft experience? Here’s what we…

  • August 15, 2023

    INFOGRAPHIC: The Most Popular Commander by State – Summer 2023

    INFOGRAPHIC: The Most Popular Commander by State – Summer 2023

    We can argue all day about what the song of the summer is, but a much more challenging endeavor is to understand who the Magic: the Gathering commander of the summer would be. We use Google Search data to find out!

  • August 10, 2023

    The Best-Selling Basic Lands of the 2023

    The Best-Selling Basic Lands of the 2023

    We are in the Golden Age of Basic Lands. But which ones are players actually buying and using the most?

  • August 3, 2023

    What Hasbro’s Q2 2023 Results Say About Magic: the Gathering

    What Hasbro’s Q2 2023 Results Say About Magic: the Gathering

    Chris Cocks and Gina Goetter, Hasbro’s CEO and chief financial officer respectively, participated in Hasbro’s Second Quarter 2023 Earnings Conference Call this Thursday morning, revealing some interesting background for the world’s most famous trading card game.  Major Takeaways: Magic’s revenue for the 2nd quarter was $311M, a -15% drop from 2nd quarter of 2022 and…

  • August 2, 2023

    Post Malone Purchases the 1 of 1 “The One Ring” Magic Card for Undisclosed Amount

    Post Malone Purchases the 1 of 1 “The One Ring” Magic Card for Undisclosed Amount

    Today on TikTok, the previously-anonymous Canadian man who opened the elusive 1 of 1 “The One Ring” Magic: the Gathering card came forward that he had sold what promises to be the game’s most expensive piece of cardboard to date. While there has been no discussion of the specific price, fans estimate it’s likely higher…

  • July 31, 2023

    The Basic Lands That Won Pro Tour The Lord of the Rings

    The Basic Lands That Won Pro Tour The Lord of the Rings

    Pro Tour The Lord of the Rings wrapped up yesterday in Barcelona, with first-time PT attendee Jake Beardsley taking home the top prize Rakdos Scam may have been the top deck, but what were the top basic lands that brought players victory in Barcelona?

  • July 26, 2023

    INFOGRAPHIC: How much is Amazon contributing to Magic sales?

    INFOGRAPHIC: How much is Amazon contributing to Magic sales?

    Since 2019, Amazon has been a direct revenue channel for Wizards of the Coast. But just how much does Amazon impact the Magic economy?

  • July 7, 2023

    Cube’s Most Popular Card by Year

    Cube’s Most Popular Card by Year

    Cube is the greatest way to play Magic: the Gathering. To celebrate the game’s upcoming 30th anniversary and our favorite format, we analyzed cube data to understand what card first printed in each year of the game’s history most-utilized in the format that’s often viewed as a museum of Magic history.

  • June 28, 2023

    Calculating Magic’s Most-Hyped Cards

    Calculating Magic’s Most-Hyped Cards

    The hype around the most recent Magic: the Gathering expansion, The Lord of the Rings: Tales of Middle-earth, has been unprecedented. But what are the most hyped spoilers across the game’s 30 year history?

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