Cardboard by the Numbers

Magic: the Gathering infographics and infotainment

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  • August 10, 2023

    The Best-Selling Basic Lands of the 2023

    The Best-Selling Basic Lands of the 2023

    We are in the Golden Age of Basic Lands. But which ones are players actually buying and using the most?

  • August 3, 2023

    What Hasbro’s Q2 2023 Results Say About Magic: the Gathering

    What Hasbro’s Q2 2023 Results Say About Magic: the Gathering

    Chris Cocks and Gina Goetter, Hasbro’s CEO and chief financial officer respectively, participated in Hasbro’s Second Quarter 2023 Earnings Conference Call this Thursday morning, revealing some interesting background for the world’s most famous trading card game.  Major Takeaways: Magic’s revenue for the 2nd quarter was $311M, a -15% drop from 2nd quarter of 2022 and…

  • August 2, 2023

    Post Malone Purchases the 1 of 1 “The One Ring” Magic Card for Undisclosed Amount

    Post Malone Purchases the 1 of 1 “The One Ring” Magic Card for Undisclosed Amount

    Today on TikTok, the previously-anonymous Canadian man who opened the elusive 1 of 1 “The One Ring” Magic: the Gathering card came forward that he had sold what promises to be the game’s most expensive piece of cardboard to date. While there has been no discussion of the specific price, fans estimate it’s likely higher…

  • July 31, 2023

    The Basic Lands That Won Pro Tour The Lord of the Rings

    The Basic Lands That Won Pro Tour The Lord of the Rings

    Pro Tour The Lord of the Rings wrapped up yesterday in Barcelona, with first-time PT attendee Jake Beardsley taking home the top prize Rakdos Scam may have been the top deck, but what were the top basic lands that brought players victory in Barcelona?

  • July 26, 2023

    INFOGRAPHIC: How much is Amazon contributing to Magic sales?

    INFOGRAPHIC: How much is Amazon contributing to Magic sales?

    Since 2019, Amazon has been a direct revenue channel for Wizards of the Coast. But just how much does Amazon impact the Magic economy?

  • July 7, 2023

    Cube’s Most Popular Card by Year

    Cube’s Most Popular Card by Year

    Cube is the greatest way to play Magic: the Gathering. To celebrate the game’s upcoming 30th anniversary and our favorite format, we analyzed cube data to understand what card first printed in each year of the game’s history most-utilized in the format that’s often viewed as a museum of Magic history.

  • June 28, 2023

    Calculating Magic’s Most-Hyped Cards

    Calculating Magic’s Most-Hyped Cards

    The hype around the most recent Magic: the Gathering expansion, The Lord of the Rings: Tales of Middle-earth, has been unprecedented. But what are the most hyped spoilers across the game’s 30 year history?

  • May 18, 2023

    Ranking the Showcase Treatments – with Math!

    Ranking the Showcase Treatments – with Math!

    March of the Machine has become an instant classic, hailed as one of the best draft formats of all time by one of Magic’s most successful limited players. While the companion/expansion set March of the Machine: Aftermath has not fared nearly as well in the public consciousness, one of the more celebrated elements of the…

  • May 11, 2023

    What Everyone Missed at Pro Tour: March of the Machine

    What Everyone Missed at Pro Tour: March of the Machine

    Much has been said about Pro Tour: March of the Machine, but one critical element has gone all but undiscussed: which basics were the best players running?

  • April 23, 2023

    Trivia by the Numbers: March of the Machine Pt. 2

    Trivia by the Numbers: March of the Machine Pt. 2

    Previously, we discussed the first half of March of the Machine’s notable accomplishments as a Magic expansion via number-related trivia. Today, we’ll finish off the remainder of our 16 funnest stats from #MTGMOM

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